LAYR 01 is built on five strata of natural rubber. Walk, and they wear through like rock, one colour at a time. Now in Earth, Water, Fire and Air, autumn 2026.
The Elemental collection. One silhouette, four elements, and details only each pair could have.
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LAYR 01 / Element 01
€180
The pair that started it. Bone nubuck over a ripstop base, with the contour lines of a real chalk cliff pressed into the side.
Resoling at 1000 km included. Each pair carries its own number.
Topographic emboss
Contour lines from a chalk cliff, debossed into the side panel.
Perforated toe
A loose scatter of holes, like rain on soft rock.
Clay strata
Five wavy layers of natural rubber, bone down to basalt.
Ember pull tab
The one bright detail. Easy to find, easy to pull.
Four grounds, four sets of details. Move your cursor over each card.
Chalk, clay and basalt. The original cliff.
The pair that started it. Bone nubuck over a ripstop base, with the contour lines of a real chalk cliff pressed into the side.
01
Topographic emboss
Contour lines from a chalk cliff, debossed into the side panel.
02
Perforated toe
A loose scatter of holes, like rain on soft rock.
03
Clay strata
Five wavy layers of natural rubber, bone down to basalt.
04
Ember pull tab
The one bright detail. Easy to find, easy to pull.
Slate, glacier and deep sea. Made for wet ground.
Slate suede over a water-repellent ripstop that beads the rain. Waves run along the side and a clear heel unit catches the light like a drop.
01
Ripple emboss
Waves pressed into a ripstop that sheds rain in beads.
02
Clear heel unit
A translucent drop at the heel. You can see straight through it.
03
Wet-grip outsole
Siped lugs that keep their grip on wet stone.
04
Seafoam pull tab
A small green loop, the colour of foam on a wave.
Ash, ember and obsidian. Cooled lava, still warm.
Charcoal suede around a heat-embossed panel of cracked lava. Ember stitching traces the eyestay and the strata burn from orange to black.
01
Lava-crack panel
Heat-embossed cracks with an ember glow underneath.
02
Ember stitching
Orange thread along the eyestay, like a line of heat.
03
Smoked heel clip
A dark sculpted clip that locks the heel in.
04
Burning strata
Ember, flame and oxblood layers over an obsidian core.
Cloud, mist and graphite. The lightest of the four.
An engineered knit with perforations that fade from toe to heel, so the shoe breathes where you need it. Streamlines run along the side like wind over a wing.
01
Gradient knit
Perforations dense at the toe, open at the heel.
02
Streamline emboss
Long lines of wind pressed into the side panel.
03
Frosted heel clip
A translucent clip that looks like breath on glass.
04
Sky pull tab
A pale blue loop, the colour of a clear morning.
Drag the distance and watch the outsole age. The heel and the ball of the foot reach the next colour first, so the pattern ends up mapping your stride.
0km
Layer revealed
Bone
Outsole, right foot
Where it started
Stand under the cliffs at Étretat and you can read time with your eyes. Chalk on flint on chalk, each line a few thousand years, stacked and left in plain view.
Sneakers do the opposite. They look their best on day one and every step after that counts as damage. We wanted a shoe that gets better as it wears, like rock does.
01
Time is a material.
We design for the shoe you will have in three years, not the one in the box.
02
Made to last, not to be replaced.
Stitched uppers, twenty millimetres of rubber and a sole that can be rebuilt.
03
No two pairs age the same way.
Your stride, your streets, your weather. The pattern is yours alone.
04
Raw materials, no tricks.
Undyed lining, visible stitching, rubber that shows what it is made of.
A number is printed inside each insole, next to a blank grid. Write down where you walked. The sole keeps the rest.
Nº 0001
Behind the brand
The question
What if a sneaker aged like a cliff, instead of dying like a product?
The brand
A name that sounds like layer, a five-bar symbol, a palette taken from rock.
The pairs
One silhouette, four elements. Each pair gets details only it could have.
The images
Product shots and 360 turntables generated with AI from our own design briefs.
The site
Built in code: a 360 viewer, a wear simulator and element effects.
Designed by
Adam
Brand & story
Yani
Product design
Clément
Website & 360
LAYR is a fictional brand created for an English presentation. The shoes, images and site are our own work.
